|Chetan Bhagat in CNN-IBN|
“You can make your own achi den. Just work hard. Ignore the criticism. Believe in yourself and keep going....” Is what Chetan Bhagat said in CNN-IBN exclusive interview on his yet-to-be-released book, Half Girlfriend.
I had been so excited that his book would be released on 5th August. Before 10 minutes, I tuned in to his Facebook page and waited for him to announce what next he brought for us. But much to my dismay, his page crashed (Just think how many fans he has). I waited for some more time. Still, he didn’t post anything in his page. Then, I opted to check his website. There it was. And what surprised me is that he released the trailer of his book, not the book. It was the innovativeness of flipkart. I liked the marketing idea! And I agreed that he is “Salman Khan of Indian literature.”
Twitter had been trending on #halfgirlfriend. There had been many criticisms and jokes made in social media. Medias are talking about it and interviewing him. Some newspaper published about him on the front page. Good or bad, I liked the publicity he gained. I liked how media people co-operated in promoting his book. It doesn’t matter whether they criticise or praise him but definitely every news channels and newspapers who talked about him immensely contributed in promoting his book. People already developed curiosity to read his book. It would be the hot cake in October. In this note, I am wondering, if Bhutanese media too can do it? I am sure we have many talented writers, some very best books published. But they never reached the readers. It would remain with dust in some book shelves for years. I think if our media could do some coverage, it would help authors sell their books. It would encourage aspiring writers. At least it can be done. I don’t expect the Bhutanese publishers to publish those aspiring writers. Sometimes, it seems like if you have money, you can publish a book in Bhutan. If you don’t, no matter what talent you have, let it rust.
He is the leading blockbuster writer, today. As much as he is criticized for his English and the way he writes, he tends to go that much far and beyond. He became the icon for the youth. He inspired common Indians to read the English books which I believe is what every Indian aspire to do. They do consider English-speaking people superior to one who doesn’t. And Bhagat succeeded to instill that pride in common people. His English is so simple and lucid that one understands what he meant at once. For which he is criticized as ‘writing a bubblegum literature.’ But I admired his courage to shield the criticism and move ahead with what he wanted to do. After all, it matters how many people read his book, not how many people don’t like it. Because even those who hate his books would grab a copy and read it once. That is what every writer dream for.
I think he is the only Indian Author who has million fans in his Facebook. Every status he updates accumulates at least 20,000 likes, which is the most rewarding achievement one can achieve as a writer in digital world (world of Apps).
Raichur City doesn’t have one decent bookshop from where we can purchase English books. But Chetan Bhagat got space among the Kannada books in one of a small bookshop (I think only bookshop in Raichur).
Chetan Bhagat not only inspired people to read English novels but also inspired them to write novels. As said by someone in NDTV.